On Feb 18, 2010, Jason Rice wrote:

I was very pleased to see your recent email add.  The female model looks to be Filipino (I may be wrong).  It pleased me very much.  The reason is this,…My wife is from the Philippines.  As my wife I taught her the truth of the south and what our southern ancestors believed and tried to preserve.  As a Christian woman she immediately found herself in agreement and has adopted the South as her home, and has taken up the southern cause as her own in defense of liberty and our culture.  She wears Dixie Outfitters clothing with pride!  Together we fly the Confederate Flag on our property.  She supported me in defending our heritage when The Harrison Arkansas Chamber of Commerce tried to ban our flag from festivals and ban the local Dixie Outfitters store from setting up a booth at local festivals.  It makes the point.  It is not about race, it is about culture, a system beliefs and liberty, of freedom, and our Anglo/Celtic heritage that any person from any region or country is welcome to embrace and recognize as a good and just system.  It is about our Christian heritage that all Christians should embrace.

Well done my friend!  Well done!

Your servant,

Jason Rice

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From: Dewey Barber – dewey@barberandcompany.com
Date: February 19, 2010
To: Jason Rice – ricefamily7181@sbcglobal.net
Subject: Re: Recent email add.

Jason,

Thanks for your kind words.

We at Dixie Outfitters (and the great majority of Southerners) know that our Southern heritage is not about race, but is about a system of beliefs and a culture that is guided by the Christian faith.

Honestly, it really did not occur to me that the model was anyone other than a pretty young girl. In retrospect, that is the way it should be. Race should not be a factor or a consideration when it comes to our Southern heritage and I do not believe it is a consideration for most Southerners.

I believe Dixie Outfitters has been successful because we accurately portray the true beliefs of Southerners in regards to their culture. This particular email ad is just an example of their beliefs.

Best regards,
Dewey Barber
President, Dixie Outfitters