Letter To Coke Board of Directors, please review

With the recent announcement by the new Coke Chief Executive Officer that their sales in North America are down, it is time for us to once again, let them know why.

Coke was invented by a Confederate officer and for many years Coke used it’s history to sell it’s products. In fact it was the large base of Southern customers that gave Coke the early success which made the company the worlds largest.

But then came political correctness and globalism. Today Coke has become just another corrupt American corporation and the management sold not only their heritage but ours as well on the auction block of political correctness.

Yes – Coke sales are down and going down. They will continue to do so until Coke sings a different tune. We are confident that Coke shareholders will not be impressed by Coke management placing political correctness over running the business.

Last year, Coke illegally refused to provide us with the policy to obtain a stockholders list, to begin the process of notifying them. But before filing a complaint with the SEC (just what Coke needs is another scandal) we decided to give the new Chief Executive Officer a chance to chart a different direction. This is your effort, so please review the letter below and we welcome all comments at letter@boycottcoke.org

The letter and any corrections will be mailed next Monday, September 27. In the meantime help us get some more signatures on the online petition and spread the word about Coke:

September 27, 2004

Mr. E. "Neville" Isdell
Chairman, Board of Directors, and Chief Executive Officer
The Coca-Cola Company
One Coca-Cola Plaza
Atlanta, Georgia 30313

Dear Mr. Isdell:

This letter and the attached petition signatures are being sent to Coke to bring a matter of great concern to your attention. From the attached correspondence you will see that your predecessor and fellow members of the Board of Directors have been very unresponsive.

As you are aware, Coke was invented by a Confederate veteran. Historically Coke relied upon the Proud Heritage of Southerners to increase the sales of Coke products. As a result Coke became the beverage of choice and one which untold thousands were proud of.

It was with great shock and dismay that an increasing number of your customers discovered that Coke has inexplicably changed. Coke has not only abandoned its roots, but is now using our money to discriminate against Southern Heritage.

Efforts to discuss this issue with designated representatives have failed. For example, questioning the involvement of Coke in the Georgia Business PAC resulted in responses that were basically a denial of documented facts (the Georgia Business PAC records are open public records in Georgia). Even the changing of the information on your flagship product, Coke, from "Confederate veteran" to "civil war veteran" was denied when it is obvious to all on your web site.

In summary, we have sadly drawn the conclusion that Coke is now using our money derived from purchase of your products to further a political agenda that we find abhorrent. We have also concluded that efforts to communicate with Coke through your established representatives will only result in further insulting replies, so this matter was brought to the attention of the Board of Directors without a reply. Even our legal request for obtaining information on contacting stockholders was ignored, despite the documented evidence of numerous stock holders participating in this effort. Prior to filing a complaint with the SEC we wanted to give you an opportunity to review the actions of your predecessor.

It is our opinion that neither your customers, nor your stockholders should be subjected to this abuse of corporate funds. In fact the responsibility for proper use of corporate funds does fall with the Board of Directors and the officers of the Corporation.

The attached list of former customers, and those who join this effort will simply discontinue the use of your products, continue to spread the word, and be sure that your stockholders are aware until a successful resolution is reached. A successful resolution must include the following:

Restore the recognition of the inventor of Coke.
Ending discrimination against Southern Heritage.
Reconciliation for deliberate attempts to promote anti-Southern political campaigns.

Rev. William Swann, our spokesman has provided Coke with over 40 pounds of paper petition signatures. Also without any response from Coke. Your North American sales will show an increasing level of depressed performance until this situation is addressed and your stockholders have a right to know why a steadily growing number of former customers are choosing other products.

Should you desire to discuss the above in good faith we urge you to contact Rev. William Swann.

For now, we remain your former customers.


Mike Crane
725 Ridgeview Road
Morganton, Georgia, 30560

Link: http://boycottcoke.org/boycott/2004/sept/coke_letter_bod.phtml