Hate groups adopted symbol
In the North Florida area, there are many people who can trace their heritage prior to the Civil War era. Many people in this area can name relatives who died during that war.
The Confederate flag symbolizes that heritage. The Confederate flag itself does not represent hate or slavery. What gives the Confederate flag a bad reputation is that, over time, the Confederate flag was adopted by certain hate groups.
Unfortunately, a negative connotation evolves when someone sees or hears about the Confederate flag, which makes the Confederate flag unique in its own way.